the famous $1 Million Dollar CHI® Iron @
the Oscars

February 2008 – Farouk Systems was privileged to participate in several elite, invitation-only Oscar fundraising events including the Ebony Pre-Oscar celebration comprised of top celebrities!  Farouk Systems donated products to organizations such as the Humane Society, Writers Guild of America, Global Green, and Leeza's Place (Leeza Gibbon's organization).

Celebrities were mesmerized by Farouk System’s $1 Million Dollar Diamond CHI Iron!  Then, as the cameras surrounded singer Natalie Cole she couldn’t stop repeating how CHI was the best company ever!  However, it’s no surprise since the well renowned CHI and BioSilk brands with its Advanced American Technology continuously make an impact on celebrities.  As the leader in Innovations, Farouk Shami hired former NASA Chief Scientist, Dr. Dennis Morrison, to be the Senior VP of Technology.  This company started a revolution creating Ammonia-Free products, introducing the use of natural “Silk” in hair care called BioSilk Silk Therapy® and it pioneered Thermal Tool Technology becoming the first company ever to incorporate Ceramic, Ionic and Far Infrared into hair tools called CHI®. 

Every celebrity event is the same from Silk Therapy to CHI Ceramic tools; they all yearn for what they quote as their “Must Have” swag!