SONYA DAKAR PRE-EMMY SWAG FEST HAD STARS LIKE PAULA ABDUL AND MICHAEL URIE (UGLY BETTY) AND JAMES KYSON LEE (HEROES) SCREAMING FOR CHI HAIR CARE PRODUCT

Los Angeles, California September 10, 2007 to September 12, 2007 - Celebrities were extatic when CHI® took over Sonya Dakar’s Salon for the Pre-Emmy Swag Fest.  Sonya Dakar, a reputable spa in Hollywood opened up their salon with a bang featuring CHI products; a superior move considering that celebrities are no strangers to CHI’s Advanced American Technology!  Michael Urie with Ugly Betty says they use and love the CHI products on their set!  Then, Paula Abdul was shocked when she caught sight of CHI’s Diamond Ceramic Hairstyling Iron, so she held it up to her hair and loved it!  What about James Kyson Lee of Heroes who says he loves CHI Infra Gel?  Well he had Abel Salazar, a CHI Hairstylist, do his hair and loved his services so much that not only will he continue to use CHI products but he will also use a CHI hairstylist.

ABOUT CHI®

CHI® is the creator of the prestigious CHI Ceramic Hairstyling Iron that is made with patented CHI 44 Ceramic Technology.  CHI dominates the beauty industry and works with NASA utilizing Advanced American Technology.  It became the first company to create a hairstyling iron composed of Ceramic, Ionic and Far Infrared. The CHI Iron has won the Stylist Choice Award 4 years in a row.