The Copywriter is responsible for the ongoing creation, refinement, consistency of the Farouk Systems’ brand voice as communicated via written language across all channels.
Houston, TX 77073
Duties & Responsibilities:
• Write, edit and manage high quality content for web articles, blog posts, E-newsletters, corporate communications, press releases, trade show materials, landing pages, banner ads, and other projects as needed. • Support and develop brand-appropriate content for the FSI programs and promotions. • •Participate in brainstorming session and work with marketing to execute campaign concepts and the copy execution. • Copy edit and proofread his/her own work as well as the work of other FSI team members to ensure that all content is flawlessly written and flows smoothly. • Create content that helps to further establish FSI as a leader in our key industry segments. • Keep current with emerging web technologies, competitive tactics, and content and social marketing trends. • Work with internal and external teams to create and interpret conceptual communication strategies that distinguish products in the marketplace and maintain/grow brand strength and consistency.
Education & Experience:
• Bachelor's Degree in Mass Communications/Advertising • 3+ years’ experience • Solid understanding of marketing and advertising principles. • Experience in the cosmetic or beauty industry a plus.
Skills & Abilities:
• Passionate about driving results and committed to creative excellence. • Ability to follow established editorial guidelines and use and update a controlled vocabulary. • Versatile writing skills ranging from creative to journalistic to technical. • Familiarity with content management systems, Drupal preferred. • Experience with digital marketing required; experience with online lead. • Ability to switch easily between different projects and flexibility to handle a rapidly changing environment while delivering high quality results. • Proficiency in InDesign and Word are a must; experience with PowerPoint and Acrobat Pro, a plus.
•Commensurate with experience.