More Images (click to enlarge): Color Formula: Base – CHI Ionic Color 4RB+5N+10 vol Ends – CHI Infra High Lift RV+20vol Creative Team: Hair: CHI Romania – Raluca Nichitoi, Gina Aron, David Katona, Marian Ciulin Guest: International Artistic Director Farouk Read More

Farouk Systems, Inc. heads to West, Texas on Sunday, June 9, to donate $100,000 in CHI® and BioSilk® products to victims devastated by the fertilizer plant explosion that took place in April. FSI, in partnership with West Long-Term Recovery Center and Armstrong McCall, will be Read More

Tune in Sunday, March 24 at 9 p.m. EST to NBC for a showcase of styling, celebrities and charity! The season six All-Star Celebrity Apprentice contestants compete in a series of business related tasks to win the CHI & BioSilk brand challenge presented by Farouk Shami, Founder Read More

  Pinterest is an absolutely addicting site! If you haven’t joined it yet, consider yourself warned! It’s not ALL fun and games, though. Pinterest can be a really effective marketing tool for independent hairstylists and local salons, too. We’ve got a few hot tips to make the Read More

Facebook is an inexpensive, simple and FUN way to market you or your salon and connect on a personal level with clients. Whether you’re just starting out on Facebook or already have a page, you’re sure to find a few nuggets of information here that will help you take your page to Read More

  Farouk Systems, Inc. (FSI) will be donating $1 million in CHI and BioSilk products to salons owners devastated by the destructive forces of Hurricane Sandy. The assistance will consist of salon product kits and styling tools to be distributed throughout those areas hardest hit Read More