Press - Corporate

Farouk Systems Shines at ISSE Long Beach

01/31/2012

Immediate release—The brilliant weather wasn’t the only talk of the town at the Long Beach International Salon and Spa Expo January 28-30, 2012. Farouk Systems stunned crowds with a dramatically revamped stage and hairstyles fit for any beauty—or beach—queen.

Miss Mexico 2009 Karla Carrillo joined pageant styling veteran Anna Cantu on the Farouk Systems stage for voluminous updos featuring products from the regal Farouk Royal Treatment by CHI line.

“Edutainment” duo Joe Anthony Pena and Rocky McCormick showcased their high energy and precision cutting to a packed Farouk crowd with the newest shears from CHI.  The pair also emphasized the versatility of Farouk’s exclusive Made in USA hairstyling irons to achieve bombshell curls and sultry waves.

“The Farouk Systems stage was really rocking,” said Lisa Marie Garcia, VP of Shows & Education. “It was great to see such enthusiasm surrounding our Farouk products. Long Beach was an amazing start to 2012!”

Hi res images available upon request.

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