Immediate release—Distributors from across the globe and North America converged in Houston, Texas, on January 13, 2012 for Farouk Systems’ Distributor Meeting that outlined new and exciting products for 2012. The meeting opened with videos and live models from the new Allure collection from Farouk Systems Global Artistic Board.
Founder and Chairman of Farouk Systems Farouk Shami promised a very exciting year of innovative launches and a grassroots focus on stylist education. Twenty-five years ago, Farouk’s deadly allergic reaction to ammonia was the catalyst for him to invent the first ammonia-free color. And in 2012, a severe allergic reaction from a client in the United Kingdom was the catalyst for his latest creation: CHI Ionic Color formulated without PPD, which is guaranteed to make the salon environment a safer place for stylists and their clients.
Also new for 2012, the first of its kind, patent-pending, CHI Touch Hair Dryer that puts beauty at your fingertips with just a simple touch. The “game-changing” tool was welcomed with rambunctious applause and several distributors requesting thousands for store shelves.
“The Unites States of America was built on innovation,” Shami said. “And we are proud to be the American company that is built on environmental beauty and the support systems of innovation. We are Farouk Systems and we are committed to changing the beauty industry.”