Immediate release—The women of Atlanta, Georgia are no strangers to humidity-induced flyaways and frizz. The predominately textured market of ATL has been screaming for a healthier solution to combat their humid weather hair woes. Farouk Systems gladly accepted the challenge at the 2012 Bronner Brothers International Trade Show February 18-20.
Global Artistic Board Member George Cooper got the crowd’s toes tapping with his dance moves in between featured precision cuts. The Atlanta crowd was really digging his soul and the CHI Ionic Color formulated without PPD.
Styling duo Brian Perry and Chaune Fitzgerald showcased blow out techniques and styling using the Farouk Royal Treatment and CHI Deep Brilliance lines as well as the silky, frizz-free results of the CHI Enviro American Smoothing Treatment. The pair also emphasized the recently revamped CHI Deep Brilliance hair tools designed specifically for textured hair.
“The crowd’s energy was really intense,” said Lisa Marie Garcia, VP of Shows & Education. “It was great to see such enthusiasm surrounding our Farouk products, and our stylists did an amazing job showcasing the versatility of the Farouk brands. It’s definitely going to be a big year for Farouk in the textured market.”