FOR IMMEDIATE RELEASE-Miss
Universe 2011 Leila Lopes graced
several stages with Farouk Systems, makers of the innovative CHI iron, at
America’s Beauty Show in Chicago March 3-5, 2012 and left audiences hungry for
an even bigger CHI®-town takeover!
Artistic Board members, Rocky Vitelli
and Leonel Rodriguez showcased bold,
avante-guarde upstyles on the Runway @ ABS with fiery reds and luscious mocha
color schemes, all created using the CHI Digital 4 Button Hairstyling Iron and
CHI Ionic Color formulated without PPD. Miss Universe really fired up the crowd
when she joined the veteran pageant styling duo onstage for the first time
since her crowning moment in Brazil in 2011.
Creative Artist Anna
Cantu helped kick off the inaugural appearance of the Texture Stage at ABS,
demonstrating a crown-worthy style on the queen of beauty herself, Miss Leila
Lopes. Curly girls everywhere ranted and raved about Anna’s braided upstyle of
choice. Pure elegance!
rollers Joe Anthony Pena and Rocky McCormick, kept the crowds
dancing in their seats at the Farouk Stage with their speed cutting rendition
of Devil Went Down to Georgia and
precision styling demonstrations.
extremely proud of the way the team represented Farouk Systems at America’s
Beauty Show,” Lisa Marie Garcia, VP of Shows & Education, said. “To get the
best results, you must use the best products and our artists really showcased
the versatility of the Farouk brands this weekend.”