Immediate release—Situated directly upon entering the Premiere Orlando International Beauty Event, the Farouk Systems stage greeted attendees with non-stop education and demonstrations for two days at the June 5-6, 2011. Two of the most in-demand teams commanded the stage with their unique stage shows.
The Celebrity Apprentice stylists on the winning men’s team, Joe Anthony Pena and Rocky McCormick let the scissors fly and the hair fall. The two displayed wearable, texturized cuts and had eager attendees from the audience volunteer to be live mannequins for the pair. The celebrity stylists finished with their signature—and always a crowd pleaser—rendition of the “Devil Went Down to Georgia.”
Global Artistic Board Leonel Rodriguez and Rocky Vitelli, the artists behind the current “Exposed” hair collection brought fashion and elegance to Orlando. With couture gowns, the pair explained color placement for intentional styling options and created glamour updos displaying the versatility and styling power of Farouk Royal Treatment by CHI Ultimate Control Spray. They also appeared on the Premiere Main Stage along with other notable hairdressers sharing their styling prowess and mastery. . .
Andrew Guerra, Rob Christian, David Bechet and Nicholis Lirely introduced CHI Enviro American Smoothing Treatment to the Premiere crowd. The humidity-plagued crowd was excited to learn about the new safe smoothing system.
“I’m extremely proud of our entire team,” says Lisa Marie Garcia, Director of Shows. “We have a great support in the techs, sales and AV team that make our shows a success.”