Immediate release—Before Miss California Alyssa Campanella was crowned Miss USA 2011 in front of a live televised audience of 7.2 million viewers from Planet Hollywood in Las Vegas, the red carpet procession commenced with special appearances from Farouk Shami, founder and chairman of Farouk Systems, official hair care sponsor of the Miss Universe Organization, the hosts and judges of the 2011 Miss USA Pageant and 35 former Miss USA title holders.
Paparazzi and news outlets such as E! News, Extra!, Inside Edition and Vegas Deluxe with Robin Leach and others lined the red carpet to capture and interview the likes of Shami, Tyson Chandler, center for the 2011 NBA champions Dallas Mavericks; Rocco DiSpirito, celebrity chef; Mariel Hemingway, actress and writer; Penn Jillette, half of the magic duo Penn & Teller; Lil Jon, entertainer and music producer; Caroline Manzo, from “The Real Housewives of New Jersey;” Giuliana Rancac, anchor of E! News; Kelly Osbourne, host of E!’s Fashion Police; Andy Cohen, host and executive producer of “Watch What Happens:Live;” and Susie Castillo, Miss USA 2003 and MTV VJ.
Shami walked the red carpet with 2010 beauty queens Miss Teen Kamie Crawford, Miss USA Rima Fakih and Miss Universe Ximena Navarrette. He was interviewed by Robin Leach, Alhurra Television and other news outlets before watching the 60th 2011 Miss USA Pageant from the front row.
“All the contestants looked beautiful,” said Shami. “Next, Farouk Systems will be at the Miss Universe pageant in Sao Paulo Brazil in September.”
Video of Farouk interview by Robin Leach
Farouk in Miss USA coverage
High res images available upon request.