FOR IMMEDIATE RELEASE - Farouk Systems proudly
announces beauty industry veteran, Andre Chiavelli, as the Executive Vice
President of Global Corporate Strategy.
Chiavelli is responsible for
driving sales and profitability by developing and executing domestic and
international strategic plans supporting sales, marketing, education, events,
and public relations initiatives. He
will directly report to Basim Shami, CEO of Farouk Systems, Inc.
“Andre brings the energy,
passion and experience to Farouk Systems that will take us to the next
level. He shares the same love for
hairdressers that our company was built around and we look forward to expanding
our professional programs to further support our valued stylists,” said Basim
Chiavelli joins the Farouk
family from Emiliani Enterprises, where he served as the Executive Vice
President of Sales, Corporate Strategy, Education and Shows for 12 years. He
tripled the size of his company during his tenure. His most famous highlights include
award-winning shows: The Fourth Dimension, Runway V, and the U.S. Vidal Sassoon
tribute, a show dedicated to the beloved industry icon, with his son Elan.
“Farouk Systems is the place
for me because we share the same passion for the hairdresser and dedication to
the industry,” said Chiavelli.
“Hairdressers are the best
artists in the world. They can go on
stage in front of thousands of people and create original works of art with
their hands, right in front of you! They
are true artists.”