Immediate Release—New CHI ENVIRO American Smoothing Treatment from Farouk Systems, makers of the original CHI Ceramic Hairstyling Iron, made its debut in Canada at the Allied Beauty Association show in Toronto, Ontario, March 27-28, 2011. The professional in-salon treatment is designed with pearl and silk complex to easily and simply eliminate up to 95% of frizz while making curly hair more manageable without risking salon professionals’ health by producing any harmful fumes. CHI Enviro guarantees to leave hair healthier, stronger and smoother while adding shine and softness. Cashmere proteins, silk and pearl realign hair proteins and sealed with heat for a sealed, smoother cuticle.
“CanRad is thrilled to be the first Canadian distributor to introduce CHI Enviro to Toronto and the Ontario province,” says Jack Stern, executive vice president of sales and marketing of CanRad.
“CHI Enviro American Smoothing Treatment will be introduced next month at the Vancouver and Edmonton shows through Modern,” says Kathy Klotz, regional sales manager of Farouk Systems Canada. “The launch of this revolutionary smoothing treatment is a fantastic way for both Modern and Farouk Systems to be celebrating their 25th year in the professional beauty industry.”